About

ALPHA HOTEL MANAGEMENT

Alpha Hotel Management was established to help independent hotels navigate the challenges of operating in today’s highly competitive marketplace. Established by a team of hospitality professionals, the company is supported by years of combined experience in international hotel networks as well as managing luxury villas. Alpha Hotel Management’s comprehensive scope of services encompasses all aspects of operating a new or existing property. This ranges from the initial set up to the implementation of standard operational and administration procedures, and sourcing the right staff. We also position each property accordingly and create targeted marketing strategies to optimize occupation levels and secure a lucrative return of investment for owners.

work motto - alpha hotel management Work is an ART
Work is our RESPONSIBILITY
and we should work CREATIVELY

philosopy - alpha hotel management Alpha Hotel Management is inspired by the grandeur of a Hindu cultural value known as Tat Tvam Asi (literally meaning Thou Art That).

It is imbedded in the thoughts, behavior and actions of our entire team with the belief that every endeavor we undertake will have a positive outcome.

The management and staff of our company always prioritize their respective responsibilities by working creatively and innovatively to achieve success.

vission & mission - alpha hotel managementAlpha Hotel Management aims to become the leading company in its field by providing creative and innovative services to hotels whilst adhering to Bali’s unique cultural traditions.

Our primary focus is to implement standard operational procedures across all departments and provide guests with quality products and personalized Balinese hospitality that is second to none.

department division - alpha hotel managementHuman Resources
Recruit and work with reliable teams of multi-skilled individuals who embody the company’s culture and goals in this changing business environment.Marketing
Each hotel is to be positioned accordingly and identified as a quality service provider that is capable of satisfying the needs of specifically targeted audiences of guests.Operational
Every single hotel is efficiently managed to extend professional services in a secure and comfortable environment.Financial
Protect hotel assets and implement of cost-effective management strategies to maximize profitability.

priority - alpha hotel management
In its operation, Alpha Hotel Management prioritizes all decision making based on a 1-2-3 philosophy:

  • The guest or customer is No.1
  • The owner is No.2
  • The company is No.3

commitment- alpha hotel management

  • Work consistently as a team and strive for success in every task carried out.
  • Establish a harmonious balance between working procedures and personal relations amongst the employees by implementing the Tat Tvam Asi principle.
  • Maintain effective and open communication to hotel owners, customers / partners, employees.
  • Plan, organize, undertake and control an effective and efficient a working program that is targeting to meet all objectives.
  • Implement cost-efficiency strategies without compromising productivity.
  • Support innovative thinking and creativity within the workplace at all times.

management value - alpha hotel management

  • Nurturing and developing our principal asset (our people).
  • Empowering and equipping our people to achieve.
  • Rewarding outstanding efforts and initiatives.
  • Respecting Balinese wisdoms such as Tri Hita Karana, a lifestyle belief that endorses harmony between humans, the environment and God Almighty
  • Managing with humility and compassion.
  • Encouraging innovation and entrepreneurial spirit.

EXPERIENCE
Alpha Hotel Management’s executive team has solid track record within the hospitality industry with years of experience in top level positions.

Total employees : 600 people
Average revenue per year : Rp 12,149,681,500
Average occupancies per year : 80-85 %

TECHNOLOGY
The team at Alpha Hotel Management is not just technology oriented, but also people oriented for absolute success.

CORE VALUE
Alpha Hotel Management strictly administers standard operating procedures to ensure quality service and customer satisfaction.

COMPONENT
Alpha Hotel Management has a solid base of hospitality professionals to focus on all aspects of management.

PROFESSIONAL
Over the year’s Alpha Hotel Management has built up a solid network of likeminded business partners who share the same values and professional work ethics.

TEAM PROFILE

FOUNDERS

Wayan Sumarta
President
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Born and raised in Seminyak, Wayan Sumarta completed his formal education at Bali’s renowned Udayana University and then continued his quest for learning with a succession of hotel related courses. He joined forces with a foreign company in 1990 to plan and establish The Villas. This was a property that changed the face of Bali’s hospitality industry forever and was instrumental in shifting focus from hotel accommodation to private villas. The overwhelming success of The Villas was soon followed by other properties including Akhyati Villa, KoriUbud, Jimbaran Villa and The Elysian. Wayan Sumarta then established another company with an Australian enterprise to set up and manage The Sentosa Villa in Batubelig. He actively supports local community events and is a patron of the annual Bali Spirit Festival.
Ketut Sumerta
Vice President
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As a graduate from the polytechnic at Udayana University, Ketut Sumerta has dedicated himself to Bali’s evolving tourism industry for the past 20 years. He enjoyed a succession of executive positions for several international chain hotels including Ramada Hotel in Kuta and Aston Hotel in Nusa Dua. His career has given him the opportunity to travel extensively and conduct promotional activities across Asia, Australia, South Africa, Canada and Europe. Ketut Sumerta’s working experience and technical knowledge covers all aspects of hotel and villa operations. However, he is particularly passionate about marketing and human resources.
Ketut Kanten
CEO
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Having majored in tourism with a diploma and degree from one of Bali's most reputable universities, Ketut Kanten is a seasoned hospitality professional. A year-long management trainee program at a 5 star property game him a solid understanding of different departments and enabled him to rapidly rise through the hierarchy. He is well-versed in all aspects of hotel and villa operations and has spent the past 15 years in senior sales and marketing roles for a number of internationally branded hotels in Bali as well as Lombok. His strong network of local, regional and international travel partners have enabled him to successfully carry out promotional activities in Asian, Europe, and Australia.

BOARD OF DIRECTOR

Wayan Supandi
Managing Director
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Upon graduating from Bali’s BPLP Tourism Institute, Wayan Supandi embarked on a hospitality career that has spanned many years. His first professional appointment was as Sales Manager for Holiday Inn Resort Lombok that enabled him to travel and participate in international trade shows. Committed to quality and the sustainable growth of Bali’s tourism sector, Wayan Supandi has enjoyed a succession of roles as General Manager for a number of respected properties. These include Pertiwi Resort & Spa Ubud, The Beverly Hills Bali, Sentosa Private Villas & Spa, Fontana Hotel and Ossotel Legian. He has served as an active member for various groups by contributing to Bali Hotel Association, Ubud Hotel Association and Bali Villa Association.

MANAGEMENT TEAM

Gufron
Director – Sales & Marketing
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As a seasoned hotelier, Gufron has spent more than 24 years working in an industry that he knows well and loves. His particular area of expertise is developing and implementing winning sales strategies to penetrate highly competitive markets such as Europe, Asia Pacific and America. Having enjoyed a meteoric rise through the luxury hotel hierarchy, he achieved managerial status as a relatively young age. Gufron was Director of Sales & Marketing at The Seminyak – Beach Resort & Spa for many years. He played an instrumental role in its re-branding following a multi-million dollar renovation project. He is currently General Manager at the Suarti Boutique Village and a driving force at Alpha Hotel Management.
Liz Martafeni
Corporate Director of e-Commerce & Digital Marketing
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As a marketing professional, Liz Martafeni is innovative & passionate specialist on hotel ecommerce, digital marketing, and PR, with over 7 years of demonstrated experience in using digital marketing tools and strategy, tactical SEO, SEM, website content management, social media, online reputation management, and email experience, to drive interaction and engagement between end users, products and brands. She manages to grow online businesses through acquisition and retention, branding, encouragement of ethical business practices, relationship building with customers resulting in higher customer retention and increased business referrals. Proven history in the ability to train, and manage multiple cross-functional teams that deliver desired, timely results, utilise critical thinking skills to analyse and compare marketing and advertising strategies to determine the most effective approach for each property on an individual basis. She holds a degree with honours from Institute of Economic Science, majoring in Accounting at STIE YKPN Yogyakarta.
Sinta Nugraha
Corporate Sales Manager
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Completing her Diploma of Public Relation in 2008 from a reputable Surabaya university, Sinta Nugraha start her journey in hospitality industry in Sales & Marketing department. She joined various rated Stars of hotel around Bali serving offline accounts, national accounts and Corporate Business accounts. Her fruitful relationship with local, national and regional partners has help her to carry out Sales activities in local, national and asian
Komang Sulistyawati
Corporate Chief Accounting
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As a graduate from the faculty of economics from Udayana University, Komang Sulistyawati majored in accounting. She has a solid background in finance for the hotel industry having worked for a succession of profitable properties including Berry Amour Villas, Eden Villas, SILQ Villas, Anantara Seminyak and Karma Jimbaran. Komang is responsible for financial administration at Alpha Hotel Management.

Nengah Suparsa
Corporate Project & Development Manager
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With a proven background in hotel operations, Nengah Suparsa has worked for a number of reputable hotels and villa resorts during his career. These include a combination of branded and locally owned properties such as Aston, Sentosa Villa, The Elysian, Radisson, Downtown and Puri Wulandari. Prior to joining the team at Alpha Hotel Management, he previously enjoyed key roles in project planning and quality assurance.