Working Motto

Work is an ART
and we should work CREATIVELY


In its operation, Alpha Hotel Management prioritizes all decision making based on a 1-2-3 philosophy :

  • The guest or customer is No.1
  • The owner is No.2
  • The company is No.3


Alpha Hotel Management is inspired by the grandeur of a Hindu cultural value known as Tat Tvam Asi (literally meaning Thou Art That).

It is imbedded in the thoughts, behavior and actions of our entire team with the belief that every endeavor we undertake will have a positive outcome.

The management and staff of our company always prioritize their respective responsibilities by working creatively and innovatively to achieve success.

Vision and Mission

Alpha Hotel Management aims to become the leading company in its field by providing creative and innovative services to hotels whilst adhering to Bali’s unique cultural traditions.

Our primary focus is to implement standard operational procedures across all departments and provide guests with quality products and personalized Balinese hospitality that is second to none.


  • Work consistently as a team and strive for success in every task carried out.
  • Establish a harmonious balance between working procedures and personal relations amongst the employees by implementing the Tat Tvam Asi principle.
  • Maintain effective and open communication to hotel owners, customers / partners, employees.
  • Plan, organize, undertake and control an effective and efficient a working program that is targeting to meet all objectives.
  • Implement cost-efficiency strategies without compromising productivity.
  • Support innovative thinking and creativity within the workplace at all times.

Management Values

  • Nurturing and developing our principal asset (our people).
  • Empowering and equipping our people to achieve.
  • Rewarding outstanding efforts and initiatives.
  • Respecting Balinese wisdoms such as Tri Hita Karana, a lifestyle belief that endorses harmony between humans, the environment and God Almighty
    Managing with humility and compassion.
  • Encouraging innovation and entrepreneurial spirit.



Alpha Hotel Management’s executive team has solid track record within the hospitality industry with years of experience in top level positions.


The team at Alpha Hotel Management is not just technology oriented, but also people oriented for absolute success.


Alpha Hotel Management strictly administers standard operating procedures to ensure quality service and customer satisfaction.


Alpha Hotel Management has a solid base of hospitality professionals to focus on all aspects of management.


Over the year’s Alpha Hotel Management has built up a solid network of likeminded business partners who share the same values and professional work ethics.


Wayan Sumarta
Born and raised in Seminyak, Wayan Sumarta completed his formal education at Bali’s renowned Udayana University and then continued his quest for learning with a succession of hotel related courses. He joined forces with a foreign company in 1990 to plan and establish The Villas. This was a property that changed the face of Bali’s hospitality industry forever and was instrumental in shifting focus from hotel accommodation to private villas. The overwhelming success of The Villas was soon followed by other properties including Akhyati Villa, KoriUbud, Jimbaran Villa and The Elysian. Wayan Sumarta then established another company with an Australian enterprise to set up and manage The Sentosa Villa in Batubelig. He actively supports local community events and is a patron of the annual Bali Spirit Festival.
Ketut Sumerta
Vice President
As a graduate from the polytechnic at Udayana University, Ketut Sumerta has dedicated himself to Bali’s evolving tourism industry for the past 20 years. He enjoyed a succession of executive positions for several international chain hotels including Ramada Hotel in Kuta and Aston Hotel in Nusa Dua. His career has given him the opportunity to travel extensively and conduct promotional activities across Asia, Australia, South Africa, Canada and Europe. Ketut Sumerta’s working experience and technical knowledge covers all aspects of hotel and villa operations. However, he is particularly passionate about marketing and human resources.
Ketut Kanten, A.Par., SE., MM., CHA
Having majored in tourism with a diploma and degree from one of Bali's most reputable universities, Ketut Kanten is a seasoned hospitality professional. A year-long management trainee program at a 5 star property game him a solid understanding of different departments and enabled him to rapidly rise through the hierarchy. He is well-versed in all aspects of hotel and villa operations and has spent the past 15 years in senior sales and marketing roles for a number of internationally branded hotels in Bali as well as Lombok. His strong network of local, regional and international travel partners have enabled him to successfully carry out promotional activities in Asian, Europe, and Australia.


Wayan Supandi, CHA
Managing Director
Upon graduating from Bali’s BPLP Tourism Institute, Wayan Supandi embarked on a hospitality career that has spanned many years. His first professional appointment was as Sales Manager for Holiday Inn Resort Lombok that enabled him to travel and participate in international trade shows. Committed to quality and the sustainable growth of Bali’s tourism sector, Wayan Supandi has enjoyed a succession of roles as General Manager for a number of respected properties. These include Pertiwi Resort & Spa Ubud, The Beverly Hills Bali, Sentosa Private Villas & Spa, Fontana Hotel and Ossotel Legian. He has served as an active member for various groups by contributing to Bali Hotel Association, Ubud Hotel Association and Bali Villa Association.

Gufron, CHA
Director of Development
As a seasoned hotelier, Gufron has spent more than 24 years working in an industry that he knows well and loves. His particular area of expertise is developing and implementing winning sales strategies to penetrate highly competitive markets such as Europe, Asia Pacific and America. Having enjoyed a meteoric rise through the luxury hotel hierarchy, he achieved managerial status as a relatively young age. Gufron was Director of Sales & Marketing at The Seminyak – Beach Resort & Spa for many years. He played an instrumental role in its re-branding following a multi-million dollar renovation project. He is currently General Manager at the Suarti Boutique Village and a driving force at Alpha Hotel Management.